November 30, 2024, was a day for the books as Muri Okunola Park in Lagos morphed into a vibrant hub of flavours, culture, and entertainment at the Firewood Jollof Festival. With Showmax and Firewood Rice Nigeria at the helm, over 5,000 foodies united to celebrate Nigeria’s culinary pride—firewood jollof rice.
Star power meets jollof power
Celebrity appearances elevated the festival’s magic. Hilda Baci charmed the audience, sharing her passion for Nigerian cuisine. Meanwhile, Bisola Aiyeola brought her signature energy, and the crowd roared in excitement when Tomike Adeoye and Enioluwa Adeoluwa faced off in a lively dance battle on stage.
Wanni x Handi, fresh off Big Brother Naija Season 9, turned up the heat with their DJ skills, keeping the energy alive with pulsating beats.
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Other stars present were BBNaija season 9 winner Kayyrae and his wife and ex-BBNaija season 9 housemate Kassia, Ruth Akpan (Rhuttie), Dorathy Bachor, Toby Forge, Ify’s Kitchen, Hero Daniels, Opeyemi Famakin, Segun Johnson and more.
Showmax at the core of fun
Showmax took the event by storm and its booth was the event’s buzzing epicentre. The platform sweetened the experience for guests at the festival with every firewood jollof purchase customers got one or three months Showmax GE vouchers, offering access to must-watch titles like Princess on a Hill, Wura, international titles like The Killer, The Hunger Games, Dune 1 & 2, A Quiet Place: Day One, IF, Wonka, The Colour Purple, Yellowstone and Back to Black to name a few.
Beyond food: a celebration of culture
The festival was more than jollof—it was a cultural extravaganza. Traditional dancers, vibrant craft stalls, and live performances turned the park into a melting pot of Nigerian heritage. Families, couples, and friends created Instagram-worthy memories, while kids revelled in a dedicated fun zone with face painting and mini-cooking classes.
A grand finale
Attendees danced, laughed, and bonded, marking the night as one to remember. With Showmax seamlessly blending entertainment and culture, the Firewood Jollof Festival was a true celebration of community, flavour, and unforgettable experiences.
Whether you’re a foodie, a culture enthusiast, or simply love a good party, the Firewood Jollof Festival showed that there’s nothing quite like the magic of jollof rice and good company.
Beyond the festival, Showmax is keeping the holiday spirit alive with its “Holiday Tree-Ts for You” campaign offering exclusive content that brings the holiday spirit to audiences. From captivating Nigerian originals to global hits, there’s a wide range of entertainment for everyone this season.
