Lynx Entertainment launches Global Music Distribution platform for African Artists -

Lynx Entertainment, one of Africa’s leading record labels, has expanded into the global music distribution space after 18 years of shaping the music industry in Ghana and beyond.

The record label, under Lynx Group Limited, has partnered with tech giant Vydia to offer direct music distribution to global Digital Service Providers (DSPs) like Spotify, Apple Music, Amazon Music, and Tidal, eliminating the need for third-party distributors.

According to the CEO of Lynx Group, Richie Mensah, the bold move is to ensure that African artistes and labels are adequately represented in the fast-growing digital distribution scene

“This bold move ensures that African artists and labels are adequately represented in the fast-growing digital distribution space.”

“For the first time, African creatives can list their music on major platforms from the comfort of their homes.” He added

The distribution platform, powered by cutting-edge technology, delivers music to over 200 global stores while offering features like content protection, rights management, advanced payments, and transparent royalty payouts.

Richie Mensah emphasized, “As Africa embraces the limitless possibilities of digital distribution, it’s crucial to safeguard the interests of our artists and labels and maximize their gains.”

Lynx Entertainment’s initiative aims to empower African creators with a centralized platform that simplifies music distribution and ensures their content is monetized effectively.