February 13, 2025
Prof. Kobby Mensah Appointed CEO of Ghana Tourism Development Company

President John Dramani Mahama has appointed Professor Kobby Mensah as the Chief Executive Officer (CEO) of the Ghana Tourism Development Company Limited.

Prof. Mensah, a distinguished tourism marketing expert and Associate Professor at the University of Ghana Business School (UGBS), is expected to bring his extensive academic and industry experience to his new role.

A Leader in Tourism Marketing

With a career dedicated to integrating academia with industry, Prof. Mensah has played a crucial role in shaping Ghana’s tourism landscape. He spearheaded the Destination Legon Tourism Marketing Exhibition, a key initiative that merges theoretical knowledge with practical applications in tourism marketing.

His appointment is expected to strengthen Ghana’s tourism sector by enhancing strategic planning, improving marketing efforts, and positioning the country as a top travel destination in Africa and beyond.

Expectations for the Sector

Under his leadership, the Ghana Tourism Development Company is expected to drive initiatives that promote sustainable tourism, attract international visitors, and boost local tourism enterprises.

Stakeholders in the tourism industry have expressed optimism about his appointment, citing his expertise as a valuable asset in revitalizing Ghana’s tourism potential.

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