Goldboard Jewelry unveils local gold value-addition drive, launches e-commerce platform

Goldboard Jewelry Limited has announced an ambitious new drive to transform Ghana’s gold sector by shifting from raw mineral exports to high-value, locally crafted jewelry and investment-grade gold products.

The initiative, led by the Managing Director, Gertrude Emefa Donkor, places Ghanaian artisans and digital innovation at the heart of a new gold value revolution.

Speaking at the launch event, Ms. Donkor said the company’s mission is to keep more value from Ghana’s gold within the local economy while positioning the country as a global jewelry and investment-gold hub.

“We are moving from exporting raw gold to exporting finished excellence. Our artisans can match global quality. Every piece we craft here is not just jewelry, it is Ghanaian skill, creativity, and pride,” she stated.

Goldboard Jewelry is introducing a wide range of locally made rings, necklaces, bracelets, and specialty investment products known as the Goldboard Tablet, available in 1g, 5g, 10g, and 1oz 24-karat bullion formats.

Ms. Donkor stated that the tablets are designed for investment, gifting, and savings, with a guaranteed buyback option to foster public trust and encourage long-term wealth creation.

The company also launched a 24/7 digital storefront to expand global access to Ghana-made gold products. The platform allows customers to browse collections, track live gold prices, and make purchases through mobile money, bank cards, and other secure payment options. Customers may pick up orders at designated showrooms.

According to the CEO, the online expansion is a strategic step toward making Ghana a competitive player in the global precious metals market.

Ms. Donkor emphasized that local value addition keeps foreign exchange within Ghana, stimulates employment, and provides opportunities for young people in the jewelry-making and precious metals value chain.

“Every cedi and dollar spent on Ghanaian gold strengthens our economy, supports artisans and builds a legacy for future generations,” she said.

Goldboard Jewelry claims to aim to establish flagship stores across Ghana and expand into major global cities, including Lagos, Johannesburg, London, New York, Zurich, and Dubai. The company’s long-term target is to become Africa’s leading gold jewelry and investment brand.

Ms. Donkor urged the media and the public to help amplify the message: “Gold is not just a product; it is a legacy. And that legacy must benefit Ghana.”

By Bawa Musah

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